Final Font

As a group we decided our final font for our title would be 'Black Asylum'. We agreed that it was appropriate and related well to the horror genre as it represents the mystery within as the identity of the killer is unknown. It best fits the tone of our opening sequence because a lot of suspense will be created when the killer is watching the characters getting ready for the party, his motives are not known. It will appeal to our target audience of females and males under 25 because it is stylish and creative which will attract teenagers more than children.

Horror Fonts

I think these three fonts would be appropriate for our title in our opening sequence, they could all be used in a horror opening sequence as they would create a very uncanny and sinister feeling for the audience. They have conventions of horror films because they have blood dripping from the words and are sharp which could link to a knife, commonly used in slashers.

I think this would appeal to our target audience which is females and males under the age of 25 because being fans of the genre they would find it scary and relates well to the horror genre.

Distribution Company

For our Distribution Company we chose Lionsgate as we believe it appeals more to our target audience, males and females under the age of 25.The majority of their films they distribute are aimed at adults and are responsible for distributing films such as: The Hunger Games, The Divergent Series and The Twilight Saga all which appeal to our target audience. These films usually attract teenagers between the ages of 15 and 18 so therefore would be suitable for distributing our film, which also targets the same type of people. They also known for distributing horror films such as American Psycho, Saw and My Bloody Valentine which is the genre we have chosen for our opening sequence. These films are 

also targeted at those around 18 so will more than likely be attracted to our own. 

American Psycho stars Christian Bale as Patrick Bateman who lives a second life as a serial killer.

The Saw series revolves around a sadistic serial killer who captures people and makes them complete extreme challenges in order to survive.

My Bloody Valentine is about a man who wakes up ten years after being put into a coma and hunts down the person who caused his accident.

This is one of the headers on the official Lionsgate website, it is advertising for the upcoming film from the Divergent series: Allegiant. This targets teens and young adults which is also our target audience, so is best suited for our film. 

The site also contains films that have already been released some which share the same target audience as ours. For example, The Hunger Games which is a film that is aimed at teens.

You're Next is a horror film distributed by Lionsgate, which therefore shows that Lionsgate is appropriate for us to use for our distribution company as they appeal to both fans of horror films and teens, our target audience.

Pitch

This video describes one of our ideas for our opening sequence, which revolves around a group of teenagers getting ready for a party and they are being stalked by an unknown killer. After discussing and reviewing the survey results we believed it was best to go with  a slasher horror, as more people seemed to associate with slashers. 

Production Ident

This is one of our ideas for our production logo 'Sandman Studios'. We plan to create 3D glass text which spells out 'Sandman' and sand which will then blow across the screen filling the glass, the text will be filled with a gold colour which resembles sand finally studios will then fade in below. We thought Sandman related well to the horror genre and represented the mystery and suspense of horror films.

Initial Ideas

Survey Results

Survey Results.

From Questions 1 and 2, we can see the majority of our audience is female and that they are under 25 meeting our target audience.

The results from Question 3 show that the majority of the audience prefer supernatural horrors than slasher horrors.

From Question 4, the majority of the audience preferred classic horror films than modern horror films.

The characters that the audience most associate with horror films are unknown killers and teenagers who are stalked and then killed.

This contradicts with the previous question as people preferred supernatural over slasher however the characters that they have mentioned are usually in slasher horror films.

The results from Question 6 shows that the audience last viewed a horror film in the last month and year.

The prop that the audience found the scariest was dolls, which are usually associated with supernatural horror films.

The character that the audience found the scariest was clowns.

From question 9, the audience found haunted houses more scary, and close behind was woods and church. All which can be used in a slasher horror film.

The results from question 10 show that the majority of the audience find hand-held cameras effective. 

From the results we decided to create a slasher horror as the majority of the characters the audience said they associate with are usually characters that are from slashers, such as murderers and naive teenagers. The most popular location for a horror film was a haunted house which also convinced us to make a slasher because it is an iconic place for teenagers to be and for horrors to be filmed at.